Chapter # 1 : Introduction

Introduction to Export & Import Winning in the Global Marketplace, A practical hands-on guide to success in international business, with exercises + 100s of real -world examples Introduction to Export & Import Winning in the Global Marketplace, – A practical hands-on guide to success in international business, with exercises + 100s of real -world examples. This is a short synopsis from the introductory chapter of the book. It describes the changes in the global market and how to become successful there. That success is very much based on understanding other cultures and their way of conducting business. It includes samples of new markets and opportunities, explanations to the change in world trade and world population and what it takes to become successful. That international business is not only export but also import, joint venture, strategic alliances and much more. There is change from west to east and the new middle class and consumers.