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Chapter # 5 : Selecting the right export distribution

Selecting the Right Distribution and Sales Channels – Export & Import Winning in the Global Marketplace, – A practical hands-on guide to success in international business, with exercises + 100s of real -world examples. This is a short synopsis from the chapter; Selecting the Right Distribution and Sales Channels. This video will give you examples how to set up the right distribution. There are many types of options and we will cover several of them. If you want full control you can set up your own company in the new market. However this can be costly. Some countries do not allow foreign control. You can use licensing and joint venture which gives you part ownership or you can partner with local companies who already are established. We exemplify different solutions including special of distribution like for Aero Space and Auto manufacturer. We give you pros and cons of different solutions