Adapting products, services and sales material: Export & Import – Winning in the Global Marketplace, – A practical hands-on guide to success in international business, with exercises + 100s of real -world examples. This is a short synopsis from the chapter; Adapting products, services and sales material. This video will give you examples of a number of adaptations you have to do to in order to succeed on the international market. They include standards and preferences and how to adapt your products and sales material as well as presenting the right measurements, quality standard and appearance. We give examples of the importance of using the right language and the way of presenting it as well as adaptation to “taste” and skill level. Factors like climate, transport and packaging colours and number have different meaning in different countries and also the way of writing dates.