There are number of reasons you may be forced to change your product name.
It may already be registered by someone else, so you can’t use it. When your product name is translated, it could mean something negative in the foreign language. Check first. If you want to use a name in a foreign market, register it to protect it.
In our book “Export & Import – Winning in the Global Marketplace” ISBN 978-0-9681148-1-0 those topics are covered in depth
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