Here are some key differences:
- New marketing environments will require you to change your standard marketing techniques
- As an exporter, you will be influenced by customs duties, local rules (written and unwritten) and laws
- Unfamiliar languages and ways of communicating or sharing information will be challenge at first
- Responding appropriately to different cultures and religions may require that individuals and companies understand new norms and values and unfamiliar traditions and ways of living
- A variety of currencies and methods of payment, different business ethics overseas.
- Knowledge levels and availability of information will vary from country to country
- Longer transportation routes, rules for transport and other forms of packaging must be used
- A range of shipping environments and climates will affect your products
- You will need to tailor a variety of competitive strategies and the way products are sold to the new markets
- Differences in technical development, consumer demands, educational levels, sales locations require a flexible approach
