This book, written as a comprehensive text and reference guide for exporters, has probably the most practical exporting tips one could imagine. Leif Holmvall’s decades of international export experience, some as a Swedish trade commissioner, is laid out in easily understood language. His real business examples, to illustrate the various topics, jump off these pages.
It is an excellent total export primer, suitable for all levels of business from novice businessmen to professional marketers and excellent for college and university students in any country.
Bill Milne, CET, JN
President
Alex Milne Associates Ltd
www.alexmilne.com
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