I do business and train company executives and students throughout the Americas on how to do business internationally. Most books on international business are too academic and do not provide practical knowledge and examples that connect with the students and companies I work with. Export & Import – Winning in the Global Marketplace fits all my requirements. It takes the reader, step by step and in an easily understandable way, through different challenges and hurdles with real life scenarios from all over the world. An abundant source of useful information, it gives the reader the opportunity to see the knowledge applied in real business situations. If you want to understand how to do business successfully in today’s global economy – rather than just know what global business is – buy this book!
David Archer, President and Lead Trainer
International Business Trainers
www.ibtrainers.com
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