The Creator of the innovative Export Master® program

Jonas Göransson – Student

I found the Book, Export & Import, Winning in the Global Marketplace very up to date. It is easy to navigate and find the information I was looking for. It is an advantage that the chapters were split into two parts, the first containing the basics and the second providing an option to learn more advanced information. I also use the book as a tool related to my domestic marketing. Unlike the usual academic books full of theory and short on practicalities, this book is easy to read. There are lots of examples and it costs a fraction of the price of other textbooks. I recommend it for students as well as a resource for any company conducting international business.

Jonas Göransson – Student
Sälj och Marknadshögskolan Sweden