I have been doing business worldwide for more than 35 years. I have been teaching international business for more than 25 years, using Leif’s books. From now on, I will use “Export & Import – Winning in the Global Marketplace”.
This new book explains how to build a business in a global marketplace in a very clear and understandable way, with dozens of practical examples. The contents are useful for business people and are excellent for those who teach international business. I recommend it to everyone that wants to learn how to do international business and expand overseas.
For teachers and consultants, I also recommend the Teacher’s handbook, which comes with over 1000 PowerPoint slides, exams, group work and exercises. They have all been adapted from the book, including pictures from Leif’s extensive travels overseas. In addition to assisting the students’ learning about international business ideas and practices, the slides allow the students a first-hand view of the local people, cultures and outlook of countries they may choose to work in.Knut Arnet, President