I have been doing international business for over 40 years. Every market is different. The importance of understanding culture is the key to your success. Export & Import – Winning in the Global Marketplace takes the reader in a very entertaining and easy understandable way through the different hurdles and presents proven solutions all with real life examples. This is a “must have book” for any person who wants to conduct international business but also for students to get a head start for a job in that profession.
Lennart Bergh, Export Manager
Alentec & Orion AB
www.alentec.com