“Export & Import – Winning in the Global Marketplace is among the top books in the field of international business. It’s an easy read describing objectively how to be prepared to succeed in the global market using practical management tools. Mr. Holmvall shares his vast experience in the field contributing to small and midsize companies to explore the advantage of exporting without losing control of risks. I recommend this book for international trade professionals, managers, entrepreneurs, students, and teachers.”
Renato Barata Gomes, International Marketing Professor and Managing Director of UNQ Import Export
www.unq.com.br
Brazil
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