RON IN JAPAN
Living in Japan, I have been involved in exporting and developing overseas markets for over two decades and found EXPORT & IMPORT, Winning in the Global Marketplace a great confirmation of many of my activities. For me, it took at least 10 years to learn what is explained in this book. For anyone interested expanding overseas, it is a valuable resource to get started successfully and quickly.
In spite of my experience, I learned two points made in the book that was of critical importance. One is to learn the current user pricing of your product in the market you wish to sell in. Second is to evaluate the different distribution methods in that market to reach the target user and how to calculate margins. Too many companies (including mine), simply export and have no idea what the user pays for the products.
Good job Leif!!