Chapter # 2 : Why International Business
What does this have to do with exporting and international business?
When you play the stock market, it’s essential to:
- Spread the risks
- Keep informed
The same is also true in business. To put all your eggs in one basket (market) is dangerous. If the market collapses or experiences poor performance, your business will be in trouble. Many companies only work on the domestic market and feel that that’s enough. However, that local market may develop slowly or be saturated with established companies, competitors and suppliers.
Leif Holmvall, President
Export Pro Inc.
In our book “Export & Import – Winning in the Global Marketplace”
ISBN 978-0-9681148-1-0 those topics are covered in depth. You can also buy our book for less than $10 as an e-book visit e.g. https://www.amazon.com/dp/0968114814, where you can read part of the book.
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