Chapter # 4 : Market Analysis

Market Analysis. Export & Import Winning in the Global Marketplace, – A practical hands-on guide to success in international business, with exercises + 100s of real -world examples. This is a short synopsis from the chapter; Market Analysis. It describes how to find and obtain the right information before entering a new market. It gives examples of different ways to research a market including obtaining statistic and eliminating markets that are of no interest to make short list. It describes the importance of interviews and how to, as well why a visit to the foreign country is so important to find the right overseas partner.